Jovian Attire Timeless Quality, Reimagined for a New Generation We’re not just a clothing brand – we’re a rebellion against fast fashion. we started with a simple mission: to create T-shirts that Gen Z could live in – bold, unapologetic, and built to last. But as we grew, so did our vision. Today, we’re crafting a new era of "Old Money" aesthetics – luxury that speaks to tomorrow’s leaders, not yesterday’s elites. Our Story From Streetwear to Quiet Luxury It all began with four friends – JayeshKumar Chaudhary (Founder & CEO), Ayush Rajgor, Kumaril Chaudhary, and Manav Rajgor – who believed fashion should empower, not expire. We launched with T-shirts designed for Gen Z’s vibrant energy, blending streetwear edge with premium quality. But as we listened to our community, we realized a hunger for something deeper: clothes that whisper sophistication, not scream trends. Now, we’re redefining “Old Money” for a generation that values heritage but hates elitism. Think timeless cuts, ethical fabrics, and subtle details that outlast seasons – because true luxury isn’t about logos, it’s about legacy. Meet the Founders The Rebels Behind the Threads - JayeshKumar Chaudhary (CEO): The visionary who turned frustration with disposable fashion into a movement. “Quality isn’t a price tag – it’s a promise.” - Ayush Rajgor (Co-Founder): The storyteller, blending Gen Z’s digital-first mindset with Old World craftsmanship. - Kumaril Chaudhary (Co-Founder): The perfectionist behind every stitch, obsessed with fabrics that age like fine wine. - Manav Rajgor (Co-Founder): The strategist ensuring our growth never compromises our values. Together, we’re rewriting the rules – one timeless piece at a time. The Vision Old Money, New Rules We’re not here to replicate the past. Our “Old Money” collection is a bridge between generations: - Craftsmanship Meets Rebellion: Tailored blazers with hidden streetwear-inspired linings. Cashmere sweaters dyed in Gen Z’s favorite neon hues. - For the Future-Minded: Sustainable materials, ethical production, and clothes designed to be passed down – not thrown out. - Inclusive Luxury: No gatekeeping. Whether you’re a college student or a CEO, our pieces are for anyone who believes style is eternal. Why Choose Us? - Gen Z DNA: We speak your language – bold, authentic, and always evolving. - Old Money Soul: Timeless designs that’ll outlive trends (and your Instagram feed). - Quality Without Compromise: From our T-shirts to our trench coats, every thread is a testament to durability and detail. What’s Next? We’re just getting started. Follow our journey as we drop our debut Old Money Essentials Collection – luxury without the legacy tax. Join the Rebellion. Wear Forever.